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I Built This Company Because I Needed It.
In October 2024, I was diagnosed with Stage IV oesophageal cancer at 35. My sons were 3 and 1.
I refused to just wait.
I built a daily protocol around the same equipment we sell — infrared sauna every morning, cold immersion three times a week, red light therapy daily. By spring 2025, my scans showed full resolution of the metastases.
I'm not claiming these products cure cancer. But they became a central part of how I fight it — and I know exactly which ones are worth £1,000, £3,000, £6,000 of your money, and which aren't. Every product on this site has been selected with that standard.
— Dale Atkinson, Founder
Equipment I Use Myself and Recommend Without Hesitation
"Part of my daily protocol" — DaleSave
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What You are Looking to Improve
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