Our Brands

Pure Wellness Co. | Elevate Your Well-being

We are Pure Wellness Co. We are a global supplier in premium... 

Chill Tubs | Ice Baths and Ice Plunges

EMBRACE THE COLDOur UK ice tubs are built from high quality, market-leading... 

H20 | Hot Tubs, Swim Spas and Ice Baths

Prasanna | Ultimate Portable Infrared Saunas

Feel The Heat, Not EMFs: Ultimate Portable Infrared Saunas SWEAT - DETOX... 

Pulseroll | Massage, Rollers, Percussion, Vibration

VAHA | Fitness Mirrors

VAHA - the UK’s first interactive fitness mirror Achieve your fitness goals... 

Power Plate | Vibrating Platform PrecisionWave™ Technology

Using Power Plate is the innovative, time-saving and results-driven way toimprove your... 

Attack Fitness | A leader in the fitness industry for over 30 years.

Attack Fitness is a brand created by Staffs Fitness Ltd a leader... 

MYO Strength | Fitness products for commercial gyms, workout spaces and fitness studios

As an industry leader, MYO Strength offers a broad range of fitness... 

Infraredi | Revitalise Your Health With Infraredi's At Home Light Therapy

Feel Lighter, Brighter & More Energised In 10 Minutes A Day. Revitalise... 

MITO LIGHT | Red Light Therapy Leader In Europe

Passion Ice Baths | By Wim Hof

Passion & Wim Hof: A shared visionThis collaboration represents more than just... 

IceTubs | Ice Baths and Ice Barrels

Transform your life. Get your Ice Bath. Always Cold. Always Clean. Dutch-design... 

Assassin Goods | Designed By Athletes, For Athletes

Sleek, High-Performance Fitness Equipment Designed To Empower Your Training And Elevate Your... 

Monk Smart Ice Bath

PLUNGE. TRACK. PROGRESS. YOUR EXPERT GUIDE IN COLD WATER THERAPY. Monk is...